Works On The Margins Perhaps: Tips And Strategies For Success


In today’s fast-paced and competitive world, working on the margins can be daunting. Whether you’re starting a new business, working as a freelancer, or pursuing a passion project, it can be challenging to make a mark and stand out from the crowd. However, with the right mindset, tools, and strategies, you can succeed and thrive in your chosen field. In this article, we’ll explore some tips and tricks for working on the margins and achieving success.

What Does It Mean to Work on the Margins?

Working on the margins means operating outside of the mainstream or established norms of your field or industry. It could mean starting a business that challenges traditional models, pursuing a creative endeavor that isn’t immediately profitable, or working as a freelancer or consultant in a niche area. It requires a willingness to take risks, think outside the box, and be comfortable with uncertainty and ambiguity.

The Benefits of Working on the Margins

While working on the margins can be challenging, it also offers many benefits. For one, it allows you to carve out a unique niche and differentiate yourself from others in your field. It also gives you the freedom to pursue your passions and interests, rather than being limited by the expectations of others. Additionally, it can lead to greater creativity, innovation, and personal growth.

The Challenges of Working on the Margins

Of course, there are also challenges associated with working on the margins. These may include financial instability, lack of support or resources, and difficulty finding clients or customers. It can also be isolating and lonely, as you may not have a traditional support network or community to rely on. However, with the right mindset and strategies, you can overcome these challenges and succeed in your work.

Tips for Success

Here are some tips and strategies for working on the margins and achieving success:

1. Embrace Your Uniqueness

One of the keys to success when working on the margins is embracing your uniqueness. Don’t try to fit into a mold or model that doesn’t suit you. Instead, focus on your strengths, skills, and passions, and use them to create a unique value proposition for your work. Be confident in what you have to offer, and don’t be afraid to stand out from the crowd.

2. Build a Strong Online Presence

In today’s digital age, having a strong online presence is essential for success. Create a website or blog that showcases your work and expertise, and use social media to connect with potential clients or customers. Use search engine optimization (SEO) strategies to ensure that your website ranks high in search results.

3. Network and Build Relationships

Networking and building relationships is crucial when working on the margins. Attend industry events, join professional organizations, and connect with others in your field. Build relationships with potential clients or customers, and nurture those relationships over time. This will help you build a strong support network and increase your chances of success.

4. Stay Agile and Adapt to Change

Working on the margins requires agility and the ability to adapt to change. Stay up-to-date with industry trends and changes, and be willing to pivot or change direction when necessary. This will help you stay relevant and competitive in your field.

5. Focus on Quality and Value

When working on the margins, it’s important to focus on quality and value rather than quantity or price. Offer a high-quality product or service that provides real value to your customers, even if it means charging a premium price. This will help you stand out from competitors and build a loyal customer base.


Working on the margins can be challenging, but it also offers many rewards. By embracing your uniqueness, building a strong online presence, networking and building relationships, staying agile and adaptable, and focusing on quality and value, you can succeed and thrive in your chosen field. Remember, the key to success when working on the margins is to be willing to take risks, think outside the box, and never give up on your dreams.