# What Is Break Even Roas Calculator?

## Introduction

In the world of digital marketing, measuring the success of a campaign is often done through Return on Ad Spend (ROAS). It’s a metric used to evaluate the effectiveness of advertising campaigns by measuring the revenue generated for every dollar spent on advertising. However, calculating the ROAS is not enough to determine the profitability of a campaign. This is where the Break Even ROAS Calculator comes into play.

## What is Break Even ROAS?

Break Even ROAS is the point at which the revenue generated from a campaign equals the cost of the campaign. In other words, it’s the ROAS that results in neither a profit nor a loss. Knowing the Break Even ROAS is crucial to determine whether a campaign is worth investing in or not.

## How to Calculate Break Even ROAS

Calculating the Break Even ROAS requires a simple formula. Divide the total cost of the campaign by the total revenue generated from the campaign. The result is the Break Even ROAS.

### Example:

If the total cost of the campaign is \$10,000 and the total revenue generated from the campaign is \$20,000, the Break Even ROAS is 2.

## Why is Break Even ROAS Important?

Knowing the Break Even ROAS allows marketers to make informed decisions about their campaigns. If the calculated ROAS is below the Break Even point, it means the campaign is not profitable. On the other hand, if the ROAS is above the Break Even point, it means the campaign is profitable.

## Benefits of Using Break Even ROAS Calculator

Using a Break Even ROAS Calculator offers several benefits. For instance, it enables marketers to:

### 1. Set Realistic Goals

Using a Break Even ROAS Calculator allows marketers to set realistic goals for their campaigns. By knowing the Break Even point, they can determine the minimum ROAS required to avoid losses.

### 2. Evaluate Campaign Performance

Calculating the ROAS alone doesn’t provide a clear picture of a campaign’s performance. By knowing the Break Even point, marketers can evaluate the campaign’s performance and determine whether it’s worth continuing or not.

### 3. Optimize Campaigns

Knowing the Break Even point allows marketers to optimize their campaigns for maximum profitability. They can adjust their strategies to achieve a higher ROAS than the Break Even point, resulting in a profit.

## Conclusion

In conclusion, the Break Even ROAS Calculator is a valuable tool for measuring the profitability of advertising campaigns. It enables marketers to make informed decisions about their campaigns, set realistic goals, evaluate campaign performance, and optimize their campaigns for maximum profitability. By using a Break Even ROAS Calculator, marketers can ensure that their advertising campaigns are successful and profitable.